When you buy a premium domain name you are also making a strong investment towards building a successful brand.
A simple domain is easy to recall by your costumers, easy to advertise and it will instantly be associated with your products or services provided by your business.
Better SEO Ranking
Premium domain names have a positive impact on your search engine ranking (Google, Bing etc.), more traffic at 0 costs and time invested.
Having a simple domain with identifiable search queries will guarantee a higher position in search results.
Premium domain names generate more type-in traffic.
When was the last time you typed a domain name in your browser search bar? We doubt it was a random domain like: BusinessIdeasForMe.com, it probably was a much better looking one.